ICU – User Journey Explorer

Real user journeys, automatically revealed

Logo
Most analytics tools show the journeys you presume your users take. ICU shows the ones they actually took. The AI driven tool reconstructs every real path across your website or product in real time — every step, every return, every drop-off — and turns it into a visual map anyone can understand. No setup, no dashboards to configure, no analyst degree required.

We bring clarity to your user's behaviour. In an instant.

ICU is built for the people who make decisions and for everybody else. ICU automatically - effortlessly - reveals the real journeys your users take. No dashboards to configure, no filters to master, no IT course to take — just clear, visual behaviour anyone on your team can understand intuitively.

(01)

Real journeys, not assumptions

ICU uncovers every real path your users take — including loops, returns, and silent drop-offs — reconstructed automatically from your full dataset. No setup. No stitching. No guesswork.

(02)

Made for non-analysts

Marketing managers, product teams, and growth leads can explore behaviour without relying on technical analysts. ICU removes the complexity and turns raw activity into understandable, actionable insights.

(03)

Insights in natural language

Ask ICU in plain language — "Where did most users drop last week?" "How did returning users behave differently from new ones?" The system runs the analysis for you and visualises the result instantly.

How ICU turns complexity into clarity

Explore real user journeys through visual maps you can navigate — or simply ask for the insights you need.

From general overview down to the smallest detail

ICU reconstructs every real journey end-to-end — every phase, step, loop, and event. Everything is linked automatically, so you can spot dominant patterns and understand behaviour at both macro and micro levels.

Complexity, simplified

ICU visualizes transitions and paths that traditional analytics bury in tables. Even the most tangled journeys become readable: Clear structure, clean flows, no clutter — so you can focus on what matters, not on deciphering dashboards.

This is how users actually reach conversion

ICU traces all relevant user paths leading to a conversion. You immediately see which touchpoints drive progress, which detours unexpectedly work, and where friction slows people down. Conversion journeys become transparent — and optimizable.

Answers instead of questions — powered by AI

Ask ICU in everyday language and get the analysis instantly. "Where did most users drop off last week?" "What's the biggest behavioural difference between new and returning users?" ICU's agent interprets the question, runs the analysis, and presents the answer in a comprehensible way. No filters, no SQL, no manual setup.

iCU Agent chat interface

Interactive analysis, down to the dot

Every node is clickable, every transition explorable. ICU lets you dive in as deeply as you need: from high-level patterns to single behavioural decisions. Drop-offs, loops, progressions, anomalies — everything becomes visible the moment you explore it.

Frequently Asked Questions